Brause Realty prepares 34th Street District's bright future with upgrades.
The area surrounding the Penn Station-Madison Square Garden complex has been undergoing a dramatic transformation, with even bigger changes to come. To prepare for the area’s exciting future, the owners of 254 West 31st Street recently completed a multi-million dollar, energy efficient upgrade to their 92-year-old building.
The project, which involved the renovation of the entrance, lobby, and elevators, posed many challenges but it was worth it for owners Brause Realty. The entrance and lobby are now sleek, warm and inviting, the elevators serving the building’s 15 floors are state-of-the art, and the common area reflects the loft-like office space above.
Outside, the building is now protected by a rain screen façade from the fourth floor down, and color-changing LED lights can sync with events at The Garden right across the street.
These changes have benefitted existing tenants, attracted a broader cross-section of new tenants, and, as most building renovations do, added significant value to the neighborhood. We salute Brause Realty for its investment in the future of the 34th Street District.
Spring tours kick off with new digital media contest.
Design team helps an unattractive necessity blend in with its beautiful surroundings.
Take a look at highlights from the past season in Bryant Park.
Midtown's best open-air market is back, bringing fresh produce, baked goods, ready-to-eat fare, and beautiful plants to Broadway Boulevard.