34th Street


Summer Pedestrian Counts Remain High

No matter the season, 34th Street's sidewalks are always busy.

Angelito Jusay

Business on 34th Street continues thrive and while the reasons are many, they all boil down to one bottom-line statistic: district sidewalks are packed, providing street-level businesses with a steady flow of potential customers no matter the season or the time of day. 

34th Street Partnership has charted this phenomenon for more than 20 years by conducting pedestrian counts at various locations several times each year, and the results are always impressive. The latest counts continued the trend.

The counts were conducted at eight locations on two workdays (Thursday, June 15 and Tuesday, June 20). On each day, we counted three times: 7:45am-9:15am, 11:45am-1:15pm, and 4:45pm-6:15pm.

We change the locations a bit each time we perform the counts in order to get a fuller understanding of pedestrian flows over time, and once again, the counts were strong district-wide. The busiest location this time was the northwest corner of 34th Street and Seventh Avenue. We counted, walking northbound and southbound, averages of 9,942 in the morning, 4,692 at midday, and 12,072 in the evening. We also counted at that location 2,424 walking eastbound and westbound in the morning, 2,994 at midday, and 4,071 in the evening.

Other busy locations were at 150 West 34th Street and at 11 Penn Plaza. In all, eight locations registered peaks of more than 4,000 pedestrians in a single hour.  

So, are national and international retailers attracted to 34th Street due to the crowded sidewalks, or do shoppers flock to the District because of the great retail lineup? We think the relationship is synergistic, the fact is that 34th Street is full of people with purchasing power. For more information about retail opportunities on 34th Street, contact Dan Pisark, Vice President, Retail Services at 917-438-5126 or email him at dpisark@urbanmgt.com. If you would like your own copy of this and other Pedestrian Counts please contact Claire Austin at 917-438-5127 or email her at caustin@urbanmgt.com

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