Bryant Park


(SHOPATHON)RED Pop-Up Shop at Winter Village

Browse for gifts and buy online to help Bank of America support (RED)'s mission to end HIV/AIDS in Africa.

For the second year in a row, Bank of America is making it easy to shop for stylish gifts while helping a good cause by bringing the (SHOPATHON)RED pop-up shop to the Deck at Bank of America Winter Village. It’s all in support of (RED)’s mission to end HIV/AIDS in Africa, brought to you by Bank of America, the official payment provider of (SHOPATHON)RED. 

The one-of-a-kind pop-up shop is filled with limited edition (RED) products that are available at Just come by and browse the selection of great gift ideas. Then purchase your chosen items at, and for every dollar you spend through December 31, Bank of America will donate $0.30 to The Global Fund to Fight AIDS, up to a maximum of $1.5 million. We urge everyone to help Bank of America max out its commitment!

The (SHOPATHON)RED pop-up shop is open regular Winter Village hours through December 22. You can also bring your gifts purchased from any Holiday Shops vendor and have them gift-wrapped for free.

If you can’t make it to the park but still want to help out, just go to to shop for a variety of (RED) products, and give the gift of an AIDS-free generation this holiday season.

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