Bryant Park / 34th Street

Retail News

In 2013, we saw more national and international retailers flock to 34th Street, and local NYC icons underwent lavish renovations. Bryant Park received its own bright retail news as well.

34th Street

  • Macy’s Herald Square, in the midst of a $400 million renovation, opened Stella 34, a chic bar-restaurant with unparalleled views of Herald Square.
  • Madison Square Garden completed a billion-dollar renovation that transformed the world’s most famous arena. 
  • The legendary Sam Ash Music moved from multiple stores on 48th Street into a consolidated store at 333 W. 34th Street.
  • Hour Passion opened its first North American store at 112 W. 34th Street, bringing multiple Swatch brands and high-level service together under one roof.
  • Urban Outfitters announced plans to open a store at 1333 Broadway, expanding the success of the district one block north.
  • Victoria’s Secret took on an additional 60,000 sq. ft. of space at its location at the corner of 34th and Sixth Avenue. 
  • Thanks to a mini-boom in construction, the number of hotel rooms expanded dramatically in the district; the New Yorker Hotel announced plans to double its size. 
  • A Kids Footlocker opened at 142 W. 34th Street, bringing Foot Locker’s total number of stores on 34th Street to three.
  • Herald Center announced plans for a major beautification project, and scored H&M as a major anchor tenant. The retailer plans to open a “mega-store” at the location in 2014.  

Bryant Park

  • Upscale gym Equinox signed a lease at the new glass retail box at 125 W. 41st Street. 
  • Whole Foods announced plans to open a store at 1095 Avenue of the Americas.
  • Blink Fitness and Organic Avenue signed leases, and will soon open outlets at 5 Bryant Park (aka 1065 Avenue of the Americas).

More from January 7, 2014


It was another productive, event-filled, and prosperous year for Bryant Park Corporation, 34th Street Partnership, and Chelsea Improvement Company. This special edition of MidCity News recounts the events, achievements, and people who make our public spaces among the cleanest, safest, and most interesting in the world.

Here is a glimpse at some of the special events that brought excitement, glamor, and revenues to our public spaces.

We're always inventing ways to draw in the crowds. Here's a list of new programs, amenities, and features in our public spaces.

Many celebrities made district appearances in 2013 to participate in an event, shoot a video or film, or just to enjoy our public spaces. Here's a list of who was where.

Full event listings

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