34th Street


Midtown's Busy Stage

A wide range of activities brightened Broadway Boulevard in 2013.

What do Macy’s, UFC, New York Knicks, Krispy Kreme, Cornell University Marching Band, McDonald’s, Santander Bank, marathon swimmer Diane Nyad, and Bare Escentuals all have in common?

The answer: they all held exciting events at Broadway Boulevard, near Herald Square, in 2013. They were joined by National Geographic, Zicam, L’Oreal and 15 other companies and groups who hosted product launches, provided entertainment, or educated the public in a space that is quickly becoming one of the city’s busiest urban stages.

These events provided an interesting break in the day for kept shoppers and office workers, and also raised revenues that went toward the maintenance and daily operation of the 34th Street District.

2014 will be another great year at Broadway Boulevard, so if you are looking for the perfect place to hold an event, consult our Event Planning Guide and complete an Event Proposal. More information on both of these documents is available on our website.

More from January 10, 2014


The skyline around Bryant Park has seen major improvements in the last few years. The retail scene is poised for similar upgrades, with the announcement of leases with Whole Foods, Equinox, Blink Fitness, and Organic Avenue.

Ward off the blues with a visit to Bryant Park.

Help plan the 2014 park events and programs.

Full event listings

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