34th Street


Super Bowl Boulevard Now Open

Between 35th and 36th Streets, NY/NJ Host Committee offers interactive football activities and a multi-sensory video presentation.

Don’t forget that the stretch of Broadway from 34th to 47th Streets will be transformed into Super Bowl Boulevard for four days this week, beginning on Wednesday, January 29 and winding up on Saturday, February 1. This celebration of football will include the Super Bowl Virtual Theater, where fans can experience spectacular ten-minute shows projected onto the Macy’s Herald Square façade. The shows will run every half-hour from 5:00 - 9:30pm each day. Inside Macy’s, the NFL Shop offers a huge selection of NFL-themed gear, NY/NJ themed products, and customizable items.

One block north, between 35th and 36th Streets, the NY/NJ Host Committee brings a replica stadium locker room to Super Bowl Boulevard. Outside of its “Huddle Shuttle,” visitors are given the opportunity to engage in interactive football activities. Guests can also view a dynamic video show that captures iconic regional experiences and attractions. See New York in a whole new light!

The NFL Rush Zone and NFL Play 60 will be located one block further north, between 36th and 37th Streets. Kids of all ages are welcome to visit the Rush Zone, and experience the latest in NFL-themed video games. At Play 60, you’ll learn how to stay healthy in any kind of weather.

There’s much more to do as you continue northward on Broadway. Click here for a map of the entire installation.

Super Bowl Boulevard is open to the public 12:00 - 10:00pm, Wednesday, January 29 through Saturday, February 1.

More from January 29, 2014


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Enjoy game day eats, Flick Football games, a special guest, and a screening of the Broncos taking on the Seahawks.

Receive a free copy of 'Bryant Park: New York's Town Square' with your order of an Envelope Pendant.

We experienced a painful loss last week when dedicated employee Frank Goldwire died in a house fire.

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