Smashburger enters the Manhattan market by opening a restaurant in the 34th Street district. Commercial Observer reports that the fast-growing burger chain signed a 5,432 sq.ft. lease at 10 West 33rd Street.
The buzz about Smashburger’s gourmet burgers has been impressive, and Midtown foodies will soon be able to sample the company’s innovative burger concoctions. The fast-growing chain recently announced plans to open at 10 West 33rd Street, right across from the Empire State Building.
As Al Barbarino reported in the Commercial Observer on January 16, Smashburger has signed a lease for 5,432 sq.ft. at the address, beginning in April. This will be the first Manhattan location for the company. As David Levy, principal of Adams & Co., who represented the landlord and tenant in the deal, told Barbarino: “This is a very good location for food. You have commuter traffic from the Empire State Building, traffic from Madison Square Garden. You’re about 100 feet out from Fifth Avenue… It’s a crossroads of all these traffic patterns.”
Besides burgers, Smashburger offers fresh salads, hand-breaded chicken sandwiches, veggie frites (flash-fried carrots and asparagus), Häagen-Dazs milk shakes, and beer and wine. Smashburger’s aggressive growth spurred Forbes to name it one of America’s Most Promising Companies. We’re pleased to welcome such a well-managed up-and-comer to the 34th Street district, adding to the neighborhood’s impressive array of eating venues.
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