Bryant Park / 34th Street


A Super Week in Midtown

Big Apple gives knockout performance as first-time Super Bowl host.

Well, “they” said it wouldn’t work, but the first cold-weather Super Bowl was an unqualified success for its co-hosts New York and New Jersey. The game itself may have lacked drama, but the week-long prelude was a blast for New Yorkers and visiting fans alike.

The Bryant Park and 34th Street districts were in the middle of the action as Super Bowl Week unfolded. On Broadway Boulevard, fans gathered for four days at Herald Square to view spectacular ten-minute light shows that celebrated the game of football and were projected on the façade of Macy’s. Herald Square was also the site of ESPN’s Super Bowl Boulevard studio, and crowds enjoyed watching the broadcasters and sports stars discuss the big game. The excitement extended 13 blocks up Broadway, and the street was packed with fans from Wednesday to Saturday.

At Bryant Park, Super Bowl fans took in the latest digital technology inside the Verizon Power House at the Fountain Terrace. On the Upper Terrace, chefs inside the #PEPCITY dome served up gourmet fare and musicians performed in free concerts on three evenings. ESPN’s First Take program set up temporary headquarters at Celsius, the bar and restaurant at Bank of America Winter Village, broadcasting daily from January 27-31.

Super Bowl pride could be seen throughout the city: Feile on 33rd Street has served as Seahawks Central since opening three years ago, while its next-door neighbor Stout has been a haven for Bronco fans for years. And the Empire State Building was lit in Seahawks blue and green or Broncos orange and blue each night, depending on the results of daily twitter polls conducted by Verizon

Incredibly, the weather cooperated as the bitter cold broke just in time, and on game-day, temperatures were perfect for football. For non-Seahawk fans, the game may have been a bit of a letdown, but images of New York beamed to a record U.S. audience reinforced what we’ve always known: this is the greatest city in the world.

More from February 12, 2014


$50,000 grant helps the park maintain its recycling program.

Sanitation, horticulture, and restroom cleanliness ranked high in public survey.


Smashburger enters the Manhattan market by opening a restaurant in the 34th Street district. Commercial Observer reports that the fast-growing burger chain signed a 5,432 sq.ft. lease at 10 West 33rd Street.

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