Burger co. opens its first Manhattan location in the 34th Street District.
Diners in the 34th Street District gained another tasty option last week when Smashburger opened at 10 W. 33rd Street. This is the first Manhattan location for the chain. The company chose an excellent address, right across from the Empire State Building in a neighborhood packed with hungry office workers, shoppers, and visitors. Smashburger opened in style on April 10 with an all-day free burger giveaway.
Smashburger has generated a lot of heat in the industry with its business model and great-tasting burgers which are “smashed” into the griddle the old fashioned way. Besides burgers, Smashburger offers fresh salads, hand-breaded chicken sandwiches, veggie frites (flash-fried carrots and asparagus), Häagen-Dazs milk shakes, and beer and wine. Smashburger’s aggressive growth has spurred Forbes to name it one of America’s Most Promising Companies.
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