34th Street

Retail

New Digital Sign at Jack's World

Modern sign at 110 West 32nd Street welcomes commuters entering the district from Penn Station.

When the owners of Jack’s World/Jack’s 99 Cent store at 110 West 32nd Street decided to install a new sign on the store’s façade, they took the long view. Instead of simply refurbishing the existing sign, Jack’s made a significant investment by installing a state-of-the-art 10mm digital billboard display.

Jack’s realized that West 32nd St is a gateway street into the city from Penn Station, and that a modern "message center" would greatly improve the streetscape of West 32nd Street and provide an entertaining form of communication to the hundreds of thousands of commuters that use this corridor on a daily basis.  

In addition to the new sign, Jack’s commissioned a restoration company to clean the façade of the building. It is looking sharp and is now on par with the many new and improved buildings that have appeared on West 32nd Street over the last five years. For a peek, check out Tricia Lewis’ post about Jack’s World at Fashion Herald.

We appreciate the pride that Jack’s ownership takes in the building, applaud their vision, and wish them a long and successful run at the address.

More from May 7, 2014

BRYANT PARK

Get your dose of daily exercise with Bryant Park FitClub, a new workout series with instructors from Pilates on Fifth and The Rise NYC, a pop-up boot camp.

Claim your spot on the grass. #MeetMeOnTheLawn

Enjoy ragtime, Dixieland, and Tin Pan Alley each weekday beginning May 12.

34TH STREET

400 new chairs arrived just in time for the busy season.

Full event listings

Sign up for MidCity News