34th Street


Diamonds and Dials at 32nd Street Location

Family-owned fine jewelry and watch shop is in its sixth decade.

Through all the amazing changes we’ve seen on 34th Street over the past 55 years – including its long decline and remarkable resurgence – one independent store has stood the test of time. The family-owned Diamonds and Dials, which began as Gindi Fine Jewelry at the old 34th Street Arcade, has been a district mainstay since 1959.

As this post by Tricia Lewis on Fashion Herald explains, Diamonds and Dials is now at its third district location, and is owned and operated by Adam Gindi, the founder’s grandson. After leaving the Arcade in 1998, Mr. Gindi moved the store, now renamed Diamonds and Dials, to 106 West 34th Street, across from Macy’s. That store will close early this summer, but no worries: a few years ago, the Gindis opened a second store at 96 West 32nd Street, adjacent to Greeley Square, and that one is here to stay.   

Offering fine brands of jewelry (including Pandora, Hidalgo, Majorica, and Art Carved) and exquisite watches (by Movado, Jorg Gray, Bulova, Invicta, Citizen, and Mulco), Diamonds and Dials promises old-fashioned personal service and attention. Diamonds & Dials is also a jewelry manufacturer, offering engagement rings, wedding bands, and diamond Christmas gifts, all at deeply discounted prices. 

Operating independently for 55 years in a busy, constantly changing retail district is a real achievement. We salute the Gindi family and wish them well.  

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