34th Street

Statistics

Over 17,000 Pedestrians Cross 34th and Seventh in an Evening Hour

Pedestrian counts were conducted at six district locations on two separate weekdays. At the northwest corner of Seventh Avenue and 34th Street, we recorded an evening hourly average of 13,050 people walking northbound and southbound, and 4,224 walking eastbound and westbound.

Angelito Jusay Photography

The news continues to be good in the 34th Street District in 2014. With the opening of the Urban Outfitters superstore at 1333 Broadway, work finally beginning on the project to convert the Farley Post Office into a train station, and construction of a Marriott Renaissance hotel near Penn Station and Madison Square Garden, the future burns brightly.

More indicators of the continuing economic health of the neighborhood are the latest pedestrian counts conducted by 34th Street Partnership. The counts were conducted at six key locations in the 34th Street District on two separate workdays (Thursday, June 19 and Wednesday, June 25). On each day we counted three times: during the morning rush (7:45am - 9:15am); lunchtime (11:45am - 1:15pm); and the evening rush (4:45pm - 6:15pm). 

Summer is a busy time on 34th Street, as our findings bear out.  On the northwest corner of Seventh Avenue and 34th Street, we recorded an evening hourly average of 13,050 people walking northbound and southbound, and during the morning rush, an average of 8,163. Adding in those that walk east to west, we get this mind-boggling statistic: on average, over 17,000 pedestrians pass this single district corner each hour.

At bustling Penn Station, we recorded averages of 8,985 people leaving the LIRR entrance at 34th Street and Seventh Avenue in the morning, and 11,034 entering it in the evening. The LIRR entrance recorded peaks of 11,904 leaving in the morning and 14,592 entering in the evening.  

Another busy location was 126 West 34th Street, where we counted an average of 4,983 walking eastbound or westbound in the morning, and just under 6,000 in the afternoon. Two more locations registered averages of over 4,000: the northwest corner of Broadway and 35th Street, and 44 West 34th Street.

High pedestrian figures are great news for street-level retailers, because each pedestrian represents a potential customer for stores and restaurants. If you would like to view the entire report, email Claire Austin or call 917-438-5127.  

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