Announcement of New York & Co., Yodle, and Deutsch, Inc. leases at 330 West 34th Street.
The building at 330 West 34th Street is a venerable one, constructed in 1926 and owned today by Vornado Realty Trust, one of the district’s (and the country’s) biggest landlords. The 18-story, 735,000 sq. ft. edifice is undergoing some major renovations this year, and the investment is paying off.
Earlier this year, fashion retailer New York & Co. announced plans to take 185,000 sq. ft. over four floors at the address. At the time, Lois Weiss of the New York Post reported that Vornado’s renovation plans for the building were “part of its efforts to upgrade its Penn Plaza portfolio.” Because of the interest in Midtown South and the Hudson Yards, “everything is tilting towards the Penn Plaza District,” said Chief Executive Steve Roth.
Two recent deals show that interest in the area has not flagged. On July 29, Hiten Samtani of The Real Deal reported that Yodle, a Manhattan-based advertising engine for small businesses, is establishing its new headquarters there. Ahead of an initial public offering expected to raise about $75 million, Yodle is taking just under 85,000 sq. ft. of space.
And on August 5, Ms. Weiss tweeted that ad executive and TV commentator Donnie Deutsch will move the headquarters for Deutsch, Inc. from Chelsea to 330 W. 34th. She confirmed the news in an article the next day, adding that Deutsch will occupy the entire 13th and 14th floors, 74,346 sq. ft. in all.
Thursday sees season-ender for Broadway in Bryant Park, along with return of Bryant Park Shakespeare.
Celebration of comic books, and season's final appearance by Flaubert Frog.
34th Street Partnership works with Vornado to bring programming to the west end of the district. Origami, juggling, yoga, meditation, and more recently launched.